Martina Potato Chips is a packaging redesign project by Atyan Design for Martin Star, one of the region’s largest snack food manufacturers. The brief called for a full packaging design refresh while preserving established brand equity, including the brand’s signature goose character, which Atyan Design redeveloped into a more contemporary, appealing illustration for the new packaging. Redesigning packaging for an established snack brand is a delicate exercise: the result has to feel fresh and competitive on the shelf while still being instantly recognizable to loyal customers. As a packaging design agency in Yerevan, Armenia, Atyan Design regularly works with food manufacturers on packaging redesign, brand refresh, and new product packaging, balancing illustration, typography, and color strategy to keep a brand relevant without losing what makes it familiar. Snack food and FMCG brands in Armenia looking for a packaging design studio to modernize an existing product line can see in the Martina Potato Chips project how Atyan Design approaches packaging redesign with respect for brand heritage and an eye for shelf performance.