Dzoreni is a  authentic restaurant located in Dsegh, Lori region Armenia.The client asked to design their logo and corporate identity based on that. We came up with a unique idea-to have custom made calligraphic typography logo and tree branch rising from one of the letters.

Dzoreni is a restaurant identity and logo design project by Atyan Design, created for an authentic restaurant in Dsegh, in the Lori region of Armenia. The corporate identity is built around a custom calligraphic typography logo, with a tree branch rising organically from one of the letters to reflect the restaurant’s connection to its natural, mountainous surroundings. This kind of custom lettering and symbolic mark-making is central to how Atyan Design approaches restaurant and hospitality branding: a logo should tell a story about place and character, not just spell out a name. As a branding agency in Armenia, Atyan Design works with restaurants, cafes, and hospitality businesses across the country on logo design, corporate identity, and brand applications for menus, signage, and packaging. Restaurant owners and hospitality businesses in Armenia looking for a branding agency in Yerevan or Lori to design a logo and corporate identity rooted in local character and craftsmanship can see in the Dzoreni project the thoughtful, custom typographic approach Atyan Design brings to restaurant branding.