Run Sport is a brand identity design project by Atyan Design, a branding agency based in Yerevan, Armenia, created for a sport apparel store in Ejmiatsin. The redesign replaced an outdated logo with a minimal, bold, and dynamic identity that references Olympic stadium runway lines within the letter R, giving the brand a strong sense of motion and athletic energy. Retail branding for sportswear and athletic goods needs to communicate energy and performance instantly, since the brand identity often appears on storefronts, apparel tags, and marketing materials where a single glance has to make an impression. As a branding agency in Armenia, Atyan Design works with retail and lifestyle businesses on logo design, brand identity, and visual identity systems, translating a store’s positioning into a distinctive, memorable mark. Retailers and sport or lifestyle brands in Armenia looking for a branding agency in Yerevan or Ejmiatsin to redesign a logo and build a modern brand identity can see in the Run Sport project the bold, dynamic design approach Atyan Design brings to retail branding.